Quality over quantity with Katari

Changing how we consume one dress at a time.

I was fortunate enough to sit down with the creative genius behind the 'Katari' label. She talks us through her journey in the fashion industry, her passions and quirkiness as we discuss ethical fashion, launching a business (with a newborn baby) and what the future of her brand looks like. 

What was the first thing you ever designed?

Wow, this takes me back a few years (haha!). The first time I started to sew I would follow my mum around her sewing room collecting fabric scraps. Once I piled up all the leftovers, I would cut, sew and create outfits for my dolls. Then my confidence built up and I started sewing pyjamas for my brothers. Not sure how Mum felt about me taking over her sewing machine.

So, you have just had a baby and started the business, run us through what a day is like for the Katari founder.

I usually get up at 4.30am and get Koa (the baby) organised for the day. Once I drop him off at daycare I return home and check the website, start cutting out the patterns for orders from the night before and sew them so they are ready for the afternoon post. It is really important for my followers to know that I am a one-woman show. I manage the designing, production, marketing and sales.

What was your first job in the fashion industry?

My first job was with Michael H. in Dublin, they made womens' clothing. I was the youngest on the team, at sixteen years old and I spent my days sewing hang tape into outfits. I lasted about three months, then I quit (because, let's be honest, sewing hang tape for eight hours a day was not exciting) and decided to go back to school to continue my fashion education. 

Why did you start Katari?

I always wanted to start my own label. It took many years to overcome the fear and step into the creative world as an individual. However, once I had my baby boy Koa, I realised running a business from home would give me the freedom and flexibility to raise him.

Why did you decide to keep production for Katari in Australia?  

There are so many reasons why I wanted to keep production here. Mainly because it is more sustainable for me to sew the garments here, as I have control over the waste and quality. I would not feel comfortable sending my designs out into the world if they weren't made with the love and dedication I pour into them.

What does the future of Katari look like?

I would love for Katari to become a household name, especially known for the quality and unique designs! I also want to expand my business into new markets while still keeping my ethical fashion roots.

It has been a crazy year, why did you decide to launch a business?

I was really nervous about launching this brand, not because of COVID-19, but because I felt vulnerable putting my designs out there. However, I was overwhelmed with the support from my friends, family and followers.

Click here to discover more about Katari the label and all of her beautiful creations.